Wilkins has been blogging since 2011 with her first website, Make It Work Molly, as a spin off for the “Make It Work” fashion column she wrote for Macon Food & Culture Magazine.

The website would later be rebranded as “Southern Bon Vivant” when additional writers were added to the team and the website expanded into more of a Southern culture specific site. Later, SBV would transform into a line of candles and bath products which are still produced today.

During the 2019 COVID pandemic, this site would again be rebranded. Less travel and food exploits were taking place, and Wilkins thoughts had become more introspective. The “With Grit(s) & Grace… Love, Molly Kate” brand would be birthed and is still in place today.

Along with this branding and blogging, Wilkins has created a number of User Generated Content, brand awareness, and influencer campaigns.

Influencer work for Feltman Brothers; statistics below:

Influencer post for Buffy

Influencer Campaign for Tripple.Social